The new Dove Mirrors campaign aims  to recapture the elation women felt when they looked at their reflection as young girls and pass that feeling on to the next generation.

When women look in the mirror, they see more than just their appearance, and the simple act of smiling can impact both how you look and how you feel.

With this campaign, Dove encourages women to see what they like about themselves rather than the negatives.

Jennifer Bremner, director of marketing, Dove, explained:

“In an effort to create a world where beauty is a source of confidence, not anxiety, we strive to inform, inspire and ignite conversation and change,” Dove hopes that the Mirrors campaign inspires women to reassess how they see themselves and ensure that every encounter a woman has with her own reflection is a positive affirmation of her beauty.”

Dove recently hosted the sixth annual Mom 2.0 Summit on May 1st-3rd, which included a keynote panel conversation about beauty and confidence, moderated by the cable news network HLN TV’s news anchor of ‘Morning Express,’ Robin Meade.

The panel (shown in the photo) included: Pippa Lord, lifestyle expert and former photography director; Dr. Robyn Silverman, award-winning psychologist; Karen Walrond, author of The Beauty of Different; and Jennifer Bremner, director of marketing for Dove.

Photo: Courtesy of RobinMeadeBlog.blogspot.com (L-R) Karen Walrond; Pippa LOrd, Dr. Robin Silverman; and Robin Meade.